Most people could use the extra money. In fact, most stay-at-home moms (and even dads), welcome any stay-at-home money making opportunities. Well, if this sounds like you, then you are in for a treat. We promise, it’s nowehre near a multi-level marketing kind of thing.
In this article, we are going to cover what is Etsy and how it can help you make an extra income or even a full-time income. Additionally, we are also going to cover some useful tips on how to start your and grow your Etsy store.
What Is Etsy
Etsy is a very interesting marketplace as it has a specific niche. At its core, Etsy is still a marketplace much like eBay in which a user can make an online shop within the website. However, what makes Etsy special is they offer products that are originally made from crafters, artisans, and artists. Most of the products are of original design and rarely mass produced.
They are known for this niche, and that’s why Etsy is the go-to site for people who are looking for a unique-looking, handcrafted and “made with love” decors and accessories.
Having said that, we are going to be the first to admit that Etsy is not for everyone. If you want to sell consumer electronic products, appliance or everyday items then this is not the site for you.
However, if you are a very crafty person, one who loves to create works of arts with your hands, then Etsy is your best chance of tapping a global market.
Furthermore, Etsy also has a lot of tools and features that make everything easier for you. For example, there’s no need to fiddle around with payment processing as the site will do it for you. Etsy also markets their site, and that means they are also doing marketing for you. By now, you are probably interested to know more about Etsy , and you are probably asking how to start an Etsy online store.
How To Start Your Etsy Store
The great thing about Etsy is that the sign-up process is smooth and intuitive. In fact, you can get you can have a store up and running in just minutes. You just follow the step-by-step guide and your Etsy store will be up in no time. However, we don’t suggest that you put up a store as soon as possible.
We encourage that you start your Etsy journey as if you are starting a real business. This means that you have to plan properly from setting up your store to growing your Etsy business. So let’s start with the essentials of your online store
Choosing A Name – the store name is probably the most critical part of your Etsy business. If your Etsy store is an article, then the store name is the headline. And, you know it’s true, we usually decide if we want to continue reading the article upon reading the headline.
Hence, take ample time to name your store properly. You want a balance between unique and relevant to your products.
Product – if you are a crafty or artsy person, then you probably have lots of ideas. However, when it comes to products, it’s best that you have a niche or theme. Don’t just throw every art or craft you have on Etsy as this will dilute your niche and brand, which is something that you don’t want.
How To Market Your Etsy Store
Once your store and product are set, you are not done yet. You still want to market your Etsy store and products. Here are a few useful tips:
Stand Out – always aim to make your store, and products stand out. You can use a unique theme, an uncommon fonting or offer an uncommon product. Your imagination is the limit, but just make sure to stand out.
Photos – it’s essential that you use manicured product photographs. Most Etsy buyers will make a buying decision based on product images.
Description – don’t get lazy on the description. You want something that is detailed, uses of plenty of emotion-inciting words and ideas on how to use your product.
Growing Your Etsy Store
Building Your Brand – it’s very important that you learn how to properly brand your product. Branding affects everything from your themes, product to the packaging. Branding is what amplifies your marketing efforts.
Building A Relationship – people usually prefer to buy from people they know. Hence, take the time to build a relationship with your customers.
Offer Deals – you can also offer deals for your customers from time to time. There are a lot of marketing books out there, but here’s a practical way of categorizing your deals. You want a deal that brings in new customers, a deal that encourages customers to buy more products and a deal that encourages repeat purchase in the near future.
So that’s it for now. Etsy is the perfect for place for artsy and crafty people to make extra money. Start now! Your upcoming store may be the next biggest hit on Etsy .